Kingcha is a ‘the dynastic teahouse’ that sells the finest quality teas, traditional desserts, and diffusers from Asia. Kingcha’s price point is targeted towards a luxury, highend market. The design needed to show the high-end identity of this top-of-the-line Asian tea brand. The visual system used elements that symbolize royalty to match the brand name. ‘Oriental luxury’ is a high-end concept based on Asian traditions. Products traditionally dedicated to Asian kings of the past (China, Korea and Japan). Consumers will feel like royalty through the Kingcha experience. The logo was inspired by “The Lion,” the king of animals, and uses gold to represent a illustrious image. The colors and patterns arts inspired by the traditional arts of each country represented by the brand.