Poster Campaign Design

Amnesty International is an NGO and a global organization championing human rights. Sexual harassment and assault are a universal issue; and with the recent protests in India, this series of illustrations was created to bring awareness and education through an accessible poster and social media campaign. The focus here was to bring to limelight, sexual abuse that happens in India. With the already overwhelming amount of information out, the design had to be visually impactful with an unforgettable message. The design was hence, inspired by the dark truths showcasing exact triggers of an abuse with scabrous and captivating illustrations that resonate with imperfections of the subject matter. Each design has a short message that is lucid and strikes hard. The colour palette is dark and neutral to signify a serious tone, paired with a lineal typeface that is easy to comprehend, all while being completely relevant to the requirements of the issue..