Brand Identity Project

Mudra Musk is a contemporary wellness brand with fragrances originating from flowers and herbs grown in various states of India. Their stores are located in Mumbai, India and Vancouver, BC. As a new and upcoming brand, the main deliverables were concept-based product packaging and other promotional materials. The brand required a defined identity that is as colorful and maximalist as Indian culture, reflecting its creative origins and to stand out from competitors. The brand is hoping to attract a wider demographic with visually appealing designs. Mudra Musk’s fragrances are inspired by the local flora exclusive to different regions of India; similarly, the design inspiration was derived from various dance forms from each of those states. Dancing is as peaceful as taking care of oneself, as one moves in the air like a lingering perfume.

Diseño Gráfico/LaSalle College Vancouver/bvf1keszg8k6y8zmsbgigxvj4y78xe68
Diseño Gráfico/LaSalle College Vancouver/59ky7gyiyndmjw2g84xgacv93rxv7mia
Diseño Gráfico/LaSalle College Vancouver/gan9kphpxleyncqrk2zox6thsuaccl70