VIETDRINK/ Beverage Packaging

Beverage Packaging

Viet Drink is a beve

Viet Drink is a beverage made in Vietnam by using traditional products like sugar cane. In Vietnam, sugar cane is often mixed with other fruits to create an interesting flavor combination. The challenge of this design is to introduce a new product to the Canadian market. There are four distinct flavors that customers can easily identify based on each can’s colour schemes which uses the main fruit’s tone. Each beverage label uses traditional Vietnamese patterns in the background and original illustrations of women in customary clothing to evoke the country and the exotic flavors. The focal point on the labels is a Vietnamese woman wearing traditional clothes, representing for the beautiful taste and culture. In every illustration, the woman carries a fruit basket to further convey the flavor of the beverage. The labels use high-key colors to attract attention.