Buckaroos is a new series of BBQ sauces requiring a fun and memorable packaging design to promote and sell the product. The design challenge of this project is introducing the new products to Asian countries like Vietnam. The Vietnamese market is not familiar with BBQ sauces. The packaging is created with a cowboy fashion concept. The labels centers around 5 different characters to represent each flavor; for example, the pig character will be used for pork. The labels incorporate interesting elements from cowboy culture, drawn in comic book style. The background of the labels is a woodgrain pattern.