#somejokesaren’tfun gender equality campaign

Living in the digital age, our lives are always connected with Internet. Which means everyone can get the chance to see our life through social media or other internet tools. However, the more developed the internet is, the more cyber sexual bullying and harassments happen. There are no completed law to restrict that. So this campaign is trying to prevent people from language harassment in the internet. Posters and website for this campaign were designed as a series. For the poster, the informations are subtle but clear. Backgrounds were the red written text with rude languages we commonly see online. The people were the victims who suffer from this harassment. The victim images were tried to suit in a wide range so chubby lady, asian girl and black man were selected. The rectangles were actually inspired by the instagram posting window. The not found in the first post means the victim already disappear because the harassment. So the each tagline gentle admonish and warning to the perpetrators. Side effects to the tagline is appealing what was happening to the victims. For the website, it was designed to be more warm and friendly than posters. Everyone who suffer from cyber sexual harassment can find a peaceful place and get help through our website.

advertising campaign

Gender equality campaign

advertising campaign

posters mock ups

Gender equality campaign

posters mock ups

You never know what

Gender equality campaign

You never know what is behind the phone

No one has the right

Gender equality campaign

No one has the right to judge

You can not see how

Gender equality campaign

You can not see how much it hurts