Street Sauce Set - Packaging

This project is a conceptual branding of a group of condiments products. The brand name is “Street Sauce”, targeted specifically for the street food in the New York City. Only one set of sauce can feed all the needs. To make this brand stand out on the shelves, a mash-up of 1980s New York street art and a variety of bold flavours. Whole sauce set each packages in different paint containers, and has unique colour. This street food essential sauce pack comes together in artist’s tool box. The set includes ketchup, jalapeño hot sauce, mayonnaise, hot chili, barbecue sauce, honey mustard and chipotle sauce. I took inspiration from 80s street graffiti art and add that hand drawing style into the design.