Sivar Live is a new Instagram account, made with the purpose of promoting the musical talent of all ages and genres in El Salvador. El Salvador is the smallest country in Central America. The sad reality is that almost no money goes to entertainment because of poverty. However, there is so much undiscovered talent that deserves to be shown to the world. A strategic social media marketing campaign can give musicians a portal to highlight their talent. The client was looking for a fun, youthful and vivid branding that will draw users to the page and boost engagement. The identity for this account is based on the concept of connecting with one another and connecting to music. The profile image features a musical chord wrapping around the logotype. This image is repeated throughout the postings, with a clearly defined colour add vibrancy and youthfulness to the brand.