Oak + Fort_Media Planning and Buying

For my Media Planning and Buying class, I created a 4-month Integrated Media Plan for Oak + Fort for Fall 2020. For the brand of our choice, we were assigned to determine a product or service that we want to market and develop an advertising campaign and schedule covering a 4-month fashion calendar.

Oak + Fort Fall '20

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Fall '20 Advertising

Fall '20 Advertising

Fall '20 Media Calendar Plan

Fall '20 Media Calendar Plan