Private Label Management project is a group-of-three project of Private Label Management Class. In which students are required to create, manage and develop a certain planning of business in the fashion industry, Retail in particular. ROUTINE is a sporty fashion brand that creates products that are carefully structured with passion and dedication in the fused of the young actives inspiration. The products embody the modern and casual look of sporty wear combines with the element of transparency. ROUTINE defines its sphere as a dynamic, stylish, and comfortable fashion pieces.