Press Start takes inspiration from the 1980s, specifically retro video games, arcades and technology, and is intended as a gender-inclusive alternative streetwear collection with a subculture influence. Embellishment and texture create a synthetic brightness and iridescence that evoke the artificial appearance of retro arcades and video games. Oversized pieces recall 1980s silhouettes while addressing gender-inclusivity. A sustainable facet is added to the collection through the utilisation of eco-friendly fabrics and upcycling.