Desperadoes The Hunt

Promoting tequila flavored beer to young adults who are bored and want an immersive experience, THE HUNT is a scavenger hunt that encourages you and your friends to be as crazy, fun and outrageous as you can be. The hunt is a scavenger hunt that entitles downloading and creating a profile with you and your team members. You then have a day to complete as many crazy activities, document them with photos or videos. And then upload it to the app as evidence. You can follow other groups to see what they have done and see how crazy you should make your next one. At the end of the day winners are called and their teams receive tickets to a music festival, 'Beyond the Valley' and a VIP tent that is sponsored by the desperadoes. The campaign creates a creative change in the way that young adults chose to drink. The statistics around binge drinking and the harms that come with are inevitably bad. However with the running of the desperadoes campaign, and the brining together of communities of friends, a new network and mindset around drinking alcohol has been created. One that focuses’ on fun and releasing your inner tequila!