Hydracheck

| Challenge | Recycled effluent water is perceived by 30% of Australians as ‘disgusting’ despite the fact that it’s perfectly safe. This campaign aims to launch recycled water to Australia and surpassing this ‘gut feeling’ against recycled water. | Solution | Build a positive brand for Recycled Water; pure water is healthy after all. A product innovation to check Hydration levels. ‘HydraCheck’ encourages Aussies to drink more water and builds positive connotations for the Refresh Water brand.

Arts et design/LCI Melbourne/6jqeu40cwl2bkjgfh5qai1fvta8561ix
Arts et design/LCI Melbourne/6jqeu40cwl2bkjgfh5qai1fvta8561ix