[Public Relations and Event Management] Corporate Social Responsibility

Corporate Social Responsibility (CSR) is very important to public relations in the fashion industry, and brands are developing products, partnerships and events that support ethical, sustainable and community initiatives as part of an overall PR strategy. Devise an annual CSR campaign for an assigned local fashion label (Arc'teryx) and a local charity/community organization (David Suzuki Foundation). Also, use multiple social media platforms to communicate information about the campaign seamlessly.