Communication Campaign for BEYOND THE RUNWAY INC.

The project introduces the creation of a real communication campaign for an existing company, Beyond the Runway Inc. It consists of situation analysis, objectives, planned promotional activities, brand style guide, detailed creative strategies including visuals and copywriting, media strategies, activation calendar, campaign budget, and the KPI's used to evaluate the campaign. The project includes the collaboration of fashion industry expertise. The work is done by collaborating closely with Beyond the Runway Inc. The project also demonstrates sustainability and circular economy concepts throughout the project. Created in 2019 for Advertising and Promotional Activities.