MyShop Visual Design Project

This project explores the creation and development of my digital womenswear brand, COZY CO. Created in 2018 using Adobe Illustrator, Photoshop, and InDesign for Store Layout.

Brand Essence Collage

Completed using Adobe Illustrator.

Merchandise and Services Selection (Page 1)

Merchandise and Services template features 18 products accompanied by a brief description. Featured products are identified as “Key,” “Seasonal,” “Complimentary,” “Basic” or “Cross”. The visual identity of the brand including brand colors, selected fonts, and logo, is apparent within the approach taken to customize the page. Completed using Adobe Illustrator.

Merchandise and Services Selection (Page 2)

Physical Storefront Design

The picture features a professionally edited version of 1194, rue Sainte-Catherine O as the storefront. Completed using Adobe Photoshop.

Digital Store Layout (Page 1)

The pages feature a POS, retail area, display area, size and fit options, and shipping & return options as the predetermined branding strategy. Completed using Adobe InDesign.

Digital Store Layout (Page 2)

Digital Store Layout (Phone Version)

Digital Store Budget

Costs for the digital store are specified and calculated. Budgetary constraints are respected. Completed using Excel.

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