E-Commerce Strategies for FUTURISTA BEAUTY

Futurista Beauty is a Montreal-based company offering light-responsive makeup in a sustainable way. Our collection includes contour, highlighter, blush, and eyeshadow. They are made from plant-based and laboratory-made ingredients to maximize efficiency. It demonstrates a twist of nature and high-technology in a sustainable way. The general goal of the website is to present our brand and products to consumers and allow them to make purchases online conveniently. To be more specific, our goals are as follows: 1) Convey the brand aesthetic and values to consumers; 2) Offer easy access to products and smooth checkout process; 3) Offer easy access to online customer service; 4) Ensure a smooth user-friendly online shopping experience with fast load time; 5) Build customer loyalty; 6) Reach online sales of $50,000 in one year. Created in 2020 using Lightspeed for E-Commerce Management.

Home Page

Home Page - Contour Section

Home Page - Blush Section

Home Page - Highlighter Section

Home Page - Eyeshadow Section

Product Page - Contour

Cross-Selling Section

Based on the product page you are currently on, the “Complete your look” section suggests 2 other makeup products to help you complete your beauty look. It promotes not only one product, but the whole beauty look built with multiple products. It offers convenience and efficiency for consumers while selling more products and generating more revenues.