Sono Saku, meaning ’Silk Bloom’ is a line of tea infused sake. The project involved the creation of the brand identity and an application of packaging design. The logo represents the blooming of the tea leafs and the silky flow of the sake. The label design combines black and white photography of Japanese landscapes, with hand illustrated stamps that give each taste personality and a pop of colour. Overall this project is a contemporary interpretation on traditional Japanese sake. The white background and clean design translate the long established minimal Japanese aesthetic, while the monochromatic photography mimics the customary brush painting juxtaposed with colourful illustrations that introduce a current approach with historic values.