Absolut Vodka

Challenge To design a graphic and simple poster campaign and television commercial building on Absolut's long established campaign theme that promotes safe and responsible drinking. The campaign relies on adshel media as the theme3se are very specific and require to design a campaign extensions to suit a particular series of events or issues. The advertising focuses on strong branding of Absolut Vodka as they have created a very niche tone and manner for themselves as the "coolest" vodka in the market. The campaign should include 'Absolut' in every headline, unique bottle shape, themes appropriate to the demographic (20-30 year olds). Solution The emotionally driven campaign aims to raise awareness and promote safe and responsible focusing on copy to get the message across. The trilogy print campaign is based upon three stories that revolve around poor decision making when under the influence of alcohol and how that can ultimately damage someone's life. The print campaign extends across to a 30 second TVC that is a visual representation of the three emotional stories. Through a powerful and emotional campaign this will change the attitudes of the demographic and endorse safe and responsible drinking.