ENTERPRISE PROJECT

MINET derived from the french word "Minette" which translates to "faithful defender", simplified. MINET's presence aims to act as the mirror towards our girls, our customers and the general public as the importance of representation matters the most in this era and economy. Sadly, when brands incorporate plus sized figures into the brands many of them still feel performative and Minet commits to making that our identity instead of a part of our branding.