CITY BRANDING — Tbilisi GEORGIA

Tbilisi is the capital of Georgia located at the crossroad of Western Asia and Eastern Europe. Tbilisi is famous for the diversity in its culture and architecture styles. The city required new branding to attract more tourists. The city branding for Tbilisi consists of a primary logo, city logo variations, icon sets and graphic design elements. The goal was to develop visual concepts that represent the culture and tradition of Tbilisi while reflecting the aesthetics of the city. Mosaic is one of the famous decorative pattern styles of Tbilisi, which is the inspiration of the logo. The overall shape of the logo is a letter “T”, decorated with traditional Tbilisi style mosaics. The outline of the logo is representative of the mixture European Architecture style which can be found at many tourist attractions.