Lorelei Brewery is a German company, that required a conceptual beverage package for its fruit beer; all flavors are commonly found in Germany. The idea of this project/company adopts an ancient folklore tale of a 132m high rock Lorelei, located outside the river banks of the Rhine Gorge. Locally, it is known as the ‘murmuring rock’ because of the blend of its waterfall and natural currents, creating an alluring murmur sound that has been believed to sank many sailor’s hearts by the hands of mermaids.