Lac Maligne - Fashion Marketing Final Project E21

Lac Maligne is a brand I have been working on for over 2 years now, building it slowly as I learn the ins and outs of fashion marketing. With E21 finally in our midst I have been able to further develop the brand with the help of my colleagues, mentors, and coaches. Lac Maligne is a brand based on upcycling vintage outerwear and furs with the goal of changing the way our generation consumes nature's valuable natural resources in the fashion industry by providing trendy and authentic high-quality pieces as alternatives to buying new.