Valparaiso. [CITY BRANDING] Valparaiso, also known as the jewel of the pacific is a multicolored city, always open to new trends and expressions. The colors of their houses, street art, funicular lifts make it one of the most tourist cities in all of Chile. The challenge was designing the branding for this south American port city, with many vivid houses and intense colored boats, they share something in common, A burst of color.