Équipe
  • bulan kusuma

    bulan kusuma

    Commercialisation de la mode
    LaSalle College | Jakarta
  • Karina nisar

    Karina nisar

    Commercialisation de la mode
    LaSalle College | Jakarta

COLLUSION Advertisement Project

COLLUSION is based in the UK. A new brand for the coming-of-age generation that refuses to compromise on principle or style, COLLUSION believes clothes that celebrate self-expression and inclusivity should be the norm. It’s no surprise then that it’s linked up with six inspirational creatives to shape its first collection, which includes denim, knitwear, dresses and loads more. Here is the project where we create a captivating advertisement for COLLUSION. There will be printed ad and storyboard for film advertisement, we were intended to create an advertisement to promote the statement that COLLUSION allows everyone to be whomever they desired to be and that they can do whatever they want. The objective is to promote freedom, self- determination, and independence. By undertaking a genderless advertisement, we aim to avoid toxic masculinity and femininity. We correspondingly sought to highlight the fact that Collusion celebrates fearlessness, confidence, and inclusivity.

COLLUSION Moving Storyboard

With collusion, they continuously emphasis on producing garments with extraordinarily intense graphics as the central focus of their design. We desire to play with it and create an illusion of shifting graphics by using the depiction of Acid Trip. By visualizing the effect of Acid Trip, Visual Distortions, we intended for the campaign to focuses on the variety of printed graphic that has been put out by the brand Collusion. With Midsommar’s trip scenes, sober audiences may feel like they’re tripping. It is a rather effective tripping sequence help usher these characters on toward their respective destinies. The visuals of Midsommar is what we want to achieve in our campaign. A gradual effect that can sway the perception of the audience and having an accurate representation of what a trip felt while under the influence. Collusion is known to produce genderless or unisex fashion that is catered for both male and female. We intended to highlight this major aspect of our campaign by styling the male model in “women’s dress” in this campaign. Another focal aspect that we want to highlight is the fact that collusion has always produced oversized garments which will play an immense significance in our campaign. We intend to highlight this aspect by dressing the model in a vastly oversized garment.

Commercialisation de la mode/LaSalle College | Jakarta/Magazine Campaign 1

Magazine Campaign 1

Commercialisation de la mode/LaSalle College | Jakarta/Magazine Campaign 2

Magazine Campaign 2

Commercialisation de la mode/LaSalle College | Jakarta/Social Media Campaign 1

Social Media Campaign 1

Commercialisation de la mode/LaSalle College | Jakarta/Social Media Campaign 2

Social Media Campaign 2

Commercialisation de la mode/LaSalle College | Jakarta/Goals of COLLUSION Ad

Goals of COLLUSION Ad

Commercialisation de la mode/LaSalle College | Jakarta/Magazine Campaign 1
Commercialisation de la mode/LaSalle College | Jakarta/Magazine Campaign 2
Commercialisation de la mode/LaSalle College | Jakarta/Social Media Campaign 1
Commercialisation de la mode/LaSalle College | Jakarta/Social Media Campaign 2
Commercialisation de la mode/LaSalle College | Jakarta/Goals of COLLUSION Ad

Autres crédits

Photographer: Nathanael Moss
Models: Peace Jemima, Theo Supple & Oubrey Aulia