Viola Rahardjo

Viola Rahardjo

Commercialisation de la mode
LaSalle College | Jakarta

MORĀ - Fashion Enterprise Project

MORA Jakarta is a local designer brand, specialising in bags and functional pieces. We add playful elements to classic pieces, inspired by contemporary art designs and colours. Our purpose is as simple as to connect place, provenance, and the people behind them, showcasing artisanal skills and techniques that represents Indonesian Craftsmanship for the Modern Age.

“Where form follows

MORĀ

“Where form follows function and function follows form.”

Mora is all about wo

OUR STORY

Mora is all about women bags that offer an assortment of goods consisting of bags and smaller goods with a variety of sizes that focuses on providing function wrapped in style no matter the size. Mora offers a sense of carrying not just a bag but also a statement. The brand focuses simply to make a bag that instantly becomes everyone's favourite. The bag that people use day-in and day-out because it holds everything they want, right where they need it. The bag that expresses each individual uniqueness sense of style without sacrificing other occasions. The one bag people just can’t live without.

MORA strives to be I

VISION & MISSIONS

MORA strives to be Indonesia's leader in accessories especially in bags by empowering innovation and design to provide total customer satisfaction. By embracing the practice of functionality, stay ahead in fashion trends, reaching out to the international customers by expanding our stockist, and improve the quality of life of our business partners, customers and employees.

MORĀ Spring/Summer 2021 "Summer Solstice"

The summer solstice, the true beginning of summer. Is all about embracing the sun and its electrifying power colours. Enhance a time of new beginnings. It marks a new season and a time of renewal, as a new journey begins around embracing the warmer days of the year through the colour palettes. The summer solstice reminds us of the light that exists within all of us. The power of letting it uplift and inspire us. Embracing the life force tangerine colour energy from the Sun, from charging crystals like citrine to quartz for harnessing that energetic power ducts.

Visit our website at

WHERE TO FIND US?

Visit our website at: https://bymora.net/home and our Instagram @by__mora.

“Where form follows
Mora is all about wo
MORA strives to be I
Visit our website at

Autres crédits

Fashion Enterprise Project

by Isabella Sirait & Viola Rahardjo