FOTIS

For this Project, I had to made my own brand. I had to choose my own style, color, and key words for my Brand Identity. This assignment teach me how to building a brand. Start from all of the things about the brands, target market, competitors, visuals, and preparation details for selling the products, etc. For this brand, I decided to name my brand FOTIS and focus on Art, sustainable, & fabrication. I also use various kind of worn clothes and fabrics for sustainable movement. From my brand’s name and the background, my brand reflects various kind of culture from life. Here I present my portfolio to help you understand about my brand and everything about it.

Design de mode/LaSalle College  | Surabaya/Table Of Content

Table Of Content

Design de mode/LaSalle College  | Surabaya/[5-6] Brand Profile Cover

[5-6] Brand Profile Cover

Design de mode/LaSalle College  | Surabaya/[7-8] Brand Name & Logo

[7-8] Brand Name & Logo

Design de mode/LaSalle College  | Surabaya/[9-10] Brand Background

[9-10] Brand Background

Design de mode/LaSalle College  | Surabaya/[11-12] Brand Vision & Mission

[11-12] Brand Vision & Mission

Design de mode/LaSalle College  | Surabaya/[13-14] Brand Market Research Cover

[13-14] Brand Market Research Cover

Design de mode/LaSalle College  | Surabaya/[15-16] Brand Target Market

[15-16] Brand Target Market

Design de mode/LaSalle College  | Surabaya/[17-18] Brand Competitor 1

[17-18] Brand Competitor 1

Design de mode/LaSalle College  | Surabaya/[19-20] Brand Competitor 2

[19-20] Brand Competitor 2

Design de mode/LaSalle College  | Surabaya/[21-22] Brand Competitor 3

[21-22] Brand Competitor 3

Design de mode/LaSalle College  | Surabaya/[23-24] Brand Competitor 4

[23-24] Brand Competitor 4

Design de mode/LaSalle College  | Surabaya/[25-26] Brand FOTIS S.W.O.T

[25-26] Brand FOTIS S.W.O.T

Design de mode/LaSalle College  | Surabaya/[27-28] Brand Positioning

[27-28] Brand Positioning

Design de mode/LaSalle College  | Surabaya/[29-30] Brand Visuals Cover

[29-30] Brand Visuals Cover

Design de mode/LaSalle College  | Surabaya/[31-32] Brand Moodboard

[31-32] Brand Moodboard

Design de mode/LaSalle College  | Surabaya/[33-34] Brand Colorboard

[33-34] Brand Colorboard

Design de mode/LaSalle College  | Surabaya/[35-36] Brand Font

[35-36] Brand Font

Design de mode/LaSalle College  | Surabaya/[37-38] Brand Stationery Cover

[37-38] Brand Stationery Cover

Design de mode/LaSalle College  | Surabaya/[39-40] Brand Name Card & Thank You Card

[39-40] Brand Name Card & Thank You Card

Design de mode/LaSalle College  | Surabaya/[41-42] Brand Label tag, Price Tag, Swing Tag, & Envelope

[41-42] Brand Label tag, Price Tag, Swing Tag, & Envelope

Design de mode/LaSalle College  | Surabaya/Table Of Content
Design de mode/LaSalle College  | Surabaya/[5-6] Brand Profile Cover
Design de mode/LaSalle College  | Surabaya/[7-8] Brand Name & Logo
Design de mode/LaSalle College  | Surabaya/[9-10] Brand Background
Design de mode/LaSalle College  | Surabaya/[11-12] Brand Vision & Mission
Design de mode/LaSalle College  | Surabaya/[13-14] Brand Market Research Cover
Design de mode/LaSalle College  | Surabaya/[15-16] Brand Target Market
Design de mode/LaSalle College  | Surabaya/[17-18] Brand Competitor 1
Design de mode/LaSalle College  | Surabaya/[19-20] Brand Competitor 2
Design de mode/LaSalle College  | Surabaya/[21-22] Brand Competitor 3
Design de mode/LaSalle College  | Surabaya/[23-24] Brand Competitor 4
Design de mode/LaSalle College  | Surabaya/[25-26] Brand FOTIS S.W.O.T
Design de mode/LaSalle College  | Surabaya/[27-28] Brand Positioning
Design de mode/LaSalle College  | Surabaya/[29-30] Brand Visuals Cover
Design de mode/LaSalle College  | Surabaya/[31-32] Brand Moodboard
Design de mode/LaSalle College  | Surabaya/[33-34] Brand Colorboard
Design de mode/LaSalle College  | Surabaya/[35-36] Brand Font
Design de mode/LaSalle College  | Surabaya/[37-38] Brand Stationery Cover
Design de mode/LaSalle College  | Surabaya/[39-40] Brand Name Card & Thank You Card
Design de mode/LaSalle College  | Surabaya/[41-42] Brand Label tag, Price Tag, Swing Tag, & Envelope