Concept FOREST IN THE CITY INSPIRED BY THE BRAND OAK+FORT ITSELF. OAK BRINGS STRONG, DEPEND, FORT BRINGS DESTINATION AND SECURITY. WEST COAST LIFE IS IMPORTANT ELEMENT.
In order to present the concept of forests in the city, I used the design of the ceiling to visualize the interlaced sense of the branches. At the same time, the design of the ceiling is also used as a part of the merchandise display stand. The most interesting is the shadow that comes with the sun shining through the cracks in the branches, which changes over time.
The ceiling feature symbolizes the tree trusses, it also performs as the cloth display at the same time. The special designed display table applies the curvilinear shape to fit the overall design.