FGM Poster Campaign

This is a poster campaign bringing awareness to Female Genital Mutilation (FGM). This is intended for the general public. The main challenge was to find a balanced way to visually communicate the nature of FGM and its negative effects. A flower, an oyster, and melon were chosen to represent the female genital mainly because they represent the balance between subtly and boldness. Each item has stitches attached to them that serve to represent how the female genitals are sewed up after practicing FGM. The duotone technique applied to create visual consistency between each of the posters. The posters incorporate facts and statistics on FGM to educate the public.