Équipe

Nœ PRIVATE LABEL MANAGEMENT

Effortless, comfortable, and multifunction are the main key words to describe our brand. Specialized in beachwear for women, we aim to create products that are suitable for everyday wear, yet able to transform beautifully to your beach days. We implement efficiency in every piece of our products, with the signature terry toweling that are comfortable to wear on a daily basis. Cotton terry as our main source of fabrics are carefully chosen to provide incredible strength to absorb water as a substitute for your typical towels. The soft materials are able to prevent the skin from having irritation or allergy. Additionally, our products is designed to be timeless, both in style, and durability. This ethos has been carried through the beachwear line, with each piece created with the intent to be loved, lived in, and built upon.

Nœ Business Book - PRIVATE LABEL MANAGEMENT

The brand was created from our concern as a group of people who love the beach and are noticing the need for something efficient but stylish to act as both towels and clothing at the same time. Essentials to bring while at beaches, vary. and it could be a wholesome. One concern that started us was the excessiveness to bring back home a wet beach towel which we came out with clothings from terry cotton to be a 2 in 1 outfit and towel. As a fashion enthusiast, we believe that a variety of clothes are one of the number one aspects to always look new and fresh in ever pictures. The simple, yet colorful products really accommodates the need to feel stylish and efficient with one piece of clothing. Our design encourages people to wear beachwear outside the context of beach as it could be worn as a ready to wear outfit by day and night.

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Our campaign was tak

Nœ campaign 2021 | Vol.1 Wanderlust

Our campaign was taken at a place where nature and human interaction exist. Through this campaign, we wanted to tell our ideas about creating a beachwear that wasn’t restricted to be worn to the beach only and a beachwear that could easily be transition into a more ‘night’ look when customer wanted to have a night walk or simply going to a bar and restaurant. Which is why we also wanted to portray that even at night until dawn, Noe will still be comfortable to be worn for a whole day.

We thoughtfully desi

Nœ campaign 2021 | Vol.1 Wanderlust

We thoughtfully design our products to fit perfectly with women's different body types to accommodate their individual fit. Therefore, we aspire our customers to sense comfort while wearing our products, and reflect the effortless beauty energy that we brought to them.

Noe means comfort, i

Nœ campaign 2021 | Vol.1 Wanderlust

Noe means comfort, in French. This brought us to have the ambition to provide products that are not only soft in touch, but also comfortable to wear for women after long activities that involve water.

People tend to assoc

Nœ campaign 2021 | Vol.1 Wanderlust

People tend to associate terry with bathroom amenities and only use it as a purpose to cover themselves or simply to dry their bodies after a nice shower, but then we want to translate this into a fashionable clothing that is comfortable and fun enough to be worn daily.

Nœ visions the brand

Nœ campaign 2021 | Vol.1 Wanderlust

Nœ visions the brand as a locally-designed and produced womenswear label with a strong emphasis on Indonesian craft and talented local sewer, could show the world that Indonesia as a topical country is beyond capable to mass produce beachwear that exclusively made yet are easy to reach by the hands of our customer.

The brand's vision c

Nœ campaign 2021 | Vol.1 Wanderlust

The brand's vision continues on making clothes in timeless designs that could make women appreciate other source of materials that are not only fashionable, but highly functional garment to wear on an everyday basis.

Our campaign was tak
We thoughtfully desi
Noe means comfort, i
People tend to assoc
Nœ visions the brand
The brand's vision c

Autres crédits

Photographer: Solideo Hamazia
Model: Maria Triana
Makeup Artist & Hairstylist : Salya Benaza