Cha Girl

Brand Identity Tea picking girls, who belong to different Chinese ethnic minority groups, meet at the traditional tea ceremony place. The brand does not stand for anything. It is just a name and a logo. They need to develop relationships among products to make them look like a series of products. There are 56 different ethnic groups in China. Different ethnic groups have different tea cultures, therefore, it is difficult to reflect the culture of different ethnic groups in a series of products. On those products, patterns of traditional costumes from different ethnic group can be used. As well, tea packages should have girls wear the corresponding ethnic groups’ costumes. Overall, the products’ packaging should all have the traditional Chinese paper-cutting method element, which not only allows these products to stand out in the market, but it also shows that they belongs to a series.

Design graphique/LaSalle College Vancouver/FRONT FOR THE PACKAGE