" Being in your own spotlight " #LELAKILUARBIASA

The main image and emotion we want to convey is to be confident in what you want to wear regardless of what society may have to say. Owning the way you dress and being confident with your own sense of style; inspiring other men to do the same and act so on their own behalf. Thus, you’ll be in your own spotlight.

BIASA | #LELAKILUARBIASA

We aim to break the taboo of men wearing women’s clothing. Creating a new brand image for Biasa, by putting men into their feminine attire. to capitalize this image and pull a 180 by having men wear their items instead of women, leaving a more shocking and emotionally impactful impression. We aim to bring out the emotion of people who could relate to the struggles of being scrutinized and outcasted for their preference of wardrobe, by being confident in what you want to wear regardless of what society may have to say. Owning the way you dress and being confident with your own sense of style; inspiring other men to do the same and act so on their own behalf. Advertising Class Sprint 21 Project by Keeve, Raffa ADVERTISING CLASS Spring 21 LASALLE COLLEGE JAKARTA, Lecture, Dino Agusto SE., MA. Art Director: Yusuf Muchtar M Video Grapher: Solideo Hamazia Talent: Dariano Keeve Hardianto Make up artist: Rebecca Jessica