KINGCHA - Tea Branding

Kingcha is a ‘the dynastic teahouse’ that sells the finest quality teas, traditional desserts, and diffusers from Asia. Kingcha’s price point is targeted towards a luxury, highend market. The design needed to show the high-end identity of this top-of-the-line Asian tea brand. The visual system used elements that symbolize royalty to match the brand name. ‘Oriental luxury’ is a high-end concept based on Asian traditions. Products traditionally dedicated to Asian kings of the past (China, Korea and Japan). Consumers will feel like royalty through the Kingcha experience. The logo was inspired by “The Lion,” the king of animals, and uses gold to represent a illustrious image. The colors and patterns arts inspired by the traditional arts of each country represented by the brand.

Design graphique/LaSalle College Vancouver/ehihdzo1gmvpuj2ukskeh82zdo91xhdd
Design graphique/LaSalle College Vancouver/7ecbtfz07dbpfq7k1beno8bvhma6dfmb
Design graphique/LaSalle College Vancouver/d1sm0p31lvmafytwkjm3pvyzi9zfruqa
Design graphique/LaSalle College Vancouver/jzsn6y1m01239x2qp14egmy5a843p96u
Design graphique/LaSalle College Vancouver/ehihdzo1gmvpuj2ukskeh82zdo91xhdd
Design graphique/LaSalle College Vancouver/7ecbtfz07dbpfq7k1beno8bvhma6dfmb
Design graphique/LaSalle College Vancouver/d1sm0p31lvmafytwkjm3pvyzi9zfruqa
Design graphique/LaSalle College Vancouver/jzsn6y1m01239x2qp14egmy5a843p96u