Multiple Sclerosis Society/ Public Awareness Campaign

This ad campaign for the MS Society is to raise awareness of the problems of this negative disease. The challenge of this design is to create a visually arresting image that will grab the viewer’s attention to the issue. There are two ad variations: one is about the eyes and brain problems; the second illustrates the nerves affected. The illustrations on each poster uses an eye-catching geometric style with bold strokes that stand out against a simple background