City Rebranding, Tamsui · New Taipei City · Taiwan

Tamsui is a district of New Taipei City in northern Taiwan. This (adjective) town sits at the estuary of the Tamsui River. Tamsui Old Street is lined with shops, restaurants, and vendors selling local specialties. The famed sunset view has always attracted many tourists to this town. Tamsui Old Street has a long history and has been a prosperous small fishing village since the 16th century. Since the Tamsui River has been unable to allow large merchant ships to enter the port due to siltation, the local economy has gradually declined. Tamsui Town needs a modern rebrand, with an identity combining the town’s scenery, food, and history in a tourism campaign. Design inspiration comes from the location of Tamsui Town and the different modes of travel, from a relaxing boat ride, or winding bicycle routes to modern public transportation. Therefore, the design style uses a lot of white space, geometric lines and low chroma colors to express the highlights of the town.

Project detail

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Tailor-made appearan

One Day Unlimited Transit Card

Tailor-made appearance for local public transportation value-added cards. The wavy graphics on the exterior represent the unobstructed tour for tourists.

It’s an environmenta

Coupon

It’s an environmentally friendly shopping bag that provides passengers with the ability to store goods while shopping, and can also reduce the use of disposable plastic bags.

It’s an environmenta

Grocery Bag

It’s an environmentally friendly shopping bag that provides passengers with the ability to store goods while shopping, and can also reduce the use of disposable plastic bags.

Tailor-made appearan
It’s an environmenta
It’s an environmenta