Art Direction Course_Indomie Ambient Ad Assignment

For this Art Direction assignment, I had to choose a brand and create an ambient ad out of it (meaning making an ad and placing it in places where people usually do not see ads). I chose Income, and decided to make my ambient ad by placing Indomie flavor stickers onto the steps of an escalator going down into a large Income bowl sticker on the floor. The overall message I am trying to convey is how Indomie is such a popular food product via the growing list of flavors.

Indomie Ambient Ad

For this ad, I wanted to showcase the stickers of Indomie flavors on the steps of an escalator going down into a sticker of a bowl of Indomie on the floor. This shows how the flavors are helping to boost up Indomie's popularity.