Berry Bear: Ice Cream Shop Branding

Berry Bear is a unique handmade ice cream shop suitable for guests of all ages. This shop specializes in healthy fruit ice cream and cocktail ice cream. Their products can satisfy taste buds and comfort the soul at the same time. The design is inspired by the sea, sun, and beach. The small shop faces the sea and is in a secluded corner so that every guest can enjoy quiet. The vibrant and cartoon-like logo is featured. Guests can temporarily put aside the trivial things in life, get rid of fatigue on the packaging, and enjoy innocence. The target customer demographic is wide. Children can choose the fruit-based series, and adults can enjoy the special cocktail-inspired ice cream flavors in the store. The choice of color is changed according to various flavors and the use of curved fonts fit the shape of ice cream better.