Fate of Kings - Irish Whiskey Packaging Design

In legend, King Arthur had three different holy swords, all called Excalibur. One was pulled from the stone. One was a sword pulled from the water. One was a sword pulled from the shadow. These legends are the conceptual basis for a new whiskey branding, which makes this brand to be loyal and traditional. Therefore, based on these three swords, there are three different whiskeys: Brave Heart, Merciful Will, and Lucky Shadow. Brave Heart can bring people the courage and power of King Arthur. Merciful Will can bring people the kindness and tenacity of King Arthur. Lucky Shadow can bring people the blessing and luck of King Arthur.