Commercial Design

Client profile DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born. Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between. Dish & Duer is a Vancouver-based company that taking denim and outdoor clothing brands that looks good and performs well. Its main motive is that it’s not only about the products but also about the difference though. Dish & Duer has created a new kind of shopping experience by having in-store Performance Denim Playground which features a treehouse, swings, monkey bars and more, customers are free to explore and hang out – all while testing Dish & Duer’s products Concept The concept of Dish & Duer is to make compatibility between them and their customers and understand the customer's needs. Dish & Duer is all about jeans and denim for both males and females. It has a range of denim for every purpose whether it’s for outdoor stuff like hiking, travelling, and more or for indoor stuff like office, parties, and more. To have a great experience while shopping a bold statement must be placed so space stands out from all the competitive brands. The design idea is bold and minimal which must set a feature to the brand's new look The material used also makes a trademark so the use of wood, natural colours, and a conforming vibe makes it more enjoyable. It’s easy to say that Dish & Duer is a brand that brings them and the customers together.

Bubble Diagram

Floor Plan

Building Elevation

Reception Elevation Design

Reception/Checkout Area Perspective View

Display Area Perspective View

Display Area Perspective View

Display Area Perspective View