Felicia Nguyen

Felicia Nguyen

Commercialisation de la mode
Collège LaSalle | Montréal

Window Dressings (decal) for pop-up boutique concept

In the course Creative Software Application, the students must, in teams of three (3), create promotional and administrative supports for the opening of their pop-up boutique (‘guerrilla’ shop). Based on the trend analysis provided on WGSN, students create a SS/20 collection, either for women, men or children. Once the style and garments have been chosen, the team must create a visual identity for the bricks and mortar and create different communicational tools required for the opening of the boutique. Moreover, for the opening of the POS next spring, the company will launch a new fragrance adapted to the target market. As a result, the team will be required to produce the label for the bottle and the packaging.

Commercialisation de la mode/Collège LaSalle | Montréal/Window decals

Window decals

Commercialisation de la mode/Collège LaSalle | Montréal/Window decals