Medellín - City branding design

To revitalize its historically violent image, Medellin, Colombia is rebranding its city identity. Medellin is a city full of art, tourism and urban attractions and this design highlights the city’s beauty in order to guide tourists in a fun and clever way. With a combination of 3 different logo variations as well as 3 accompanying icons for each tourist spot on the city, the design guides and informs tourists about the variety of activities provided by the sector. Keeping consistency of the photographic style and editing was a must in order to represent the true essence of the area.