#ourhealthmattersmx

Last year in Nuevo Leon, Mexico, the governor changed the law that discriminates against the LGBTQ+ community. LGBTQ+ rights in Mexico are getting worse every day. The purpose of this campaign is to create awareness and create community support. The campaign promotes a world in which there could be gender equality, health care, and civil rights, despite gender. Posters are a significant tool to develop a successful message because print is inexpensive and will reach a wider audience alongside social media. The purpose is to show a powerful and united community that does not have any limitations.

The campaign’s central imagery is the original illustrations representing different medical symbols. The overall style is inspired by the Latin American movements in the past. The color scheme is following the LGBTQ+ rainbow flag colors across the posters and the brand extensions.