MUCORD

MUCORD is an exclusively online monthly magazine. The name MUCORD is a portmanteau of ‘music’ and ‘record’. The effect of having an online only availability has also led to a targeted audience of a younger generation. MUCORD focuses on this new fanbase/collectors for vintage vinyl records. A warm, dark undertone represents vintage merchandise, while brighter colour schemes attracts younger people to interact, read and listen. MUCORD pays homage to its older roots with dark hues contrasted with bright focal points within the header of each article. Dynamic pull-quotes are juxtaposed against monochromatic photos within a 3 column layout to preserve a harmonious vibe/aesthetic/ambience.