Claire Purdon

Claire Purdon

Design d'intérieur et architecture
LaSalle College Vancouver

Rebecca Minkoff - A Commercial Design Project

The objective of this commercial design project was to create a new international location for a fashion retailer that encapsulated the brand’s identity, while bringing a fresh design sensibility. I chose Rebecca Minkoff as the fashion brand with a proposed new location in Sydney, Australia’s Haymarket District. Rebecca Minkoff’s fashion aesthetic is urban, professional with a quirky playful edge. She has two US locations – one in LA, one in her home city of New York, and eight international locations, the majority or which are in Asia. The design concept is inspired by Rebecca Minkoff’s signature studded leather bags and jackets. The design concept uses the qualities of a leather stud to add an edge to a professional urban environment: the geometric shape of a stud, its reflective qualities, repeating patterns, and linear alignment, provide inspiration for the architectural details of the space. A feature installation of 3D rhomboidal structure ats as a feature installation to draw in Sydney Urbanites. Moreover, dynamic pendant installations, vertical wood detailing, terrazzo flooring, and bold stone choices, bring to life the edgy feminine style while not overshadowing the products.

Design d'intérieur et architecture/LaSalle College Vancouver/jgtujvptpy2qieosjh749h5biuxztjha
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Design d'intérieur et architecture/LaSalle College Vancouver/Concept Sketch of the Front Entrance Feature Display

Concept Sketch of the Front Entrance Feature Display

2. Cash Desk & Brand

Concept Sketches

2. Cash Desk & Branding 3. Shoe Display Wall 4. Exterior View

Design d'intérieur et architecture/LaSalle College Vancouver/xb3y2zlnjc0wjijcp1b9tp9pxa2cc82k
Design d'intérieur et architecture/LaSalle College Vancouver/6ujqcwzqxx57ml11884ufp9e77mdhzaz
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Design d'intérieur et architecture/LaSalle College Vancouver/fb0i04xi31zr850l2hsfhjjer1jusgfo
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Design d'intérieur et architecture/LaSalle College Vancouver/View of the Cash Desk and Branding Wall

View of the Cash Desk and Branding Wall

Design d'intérieur et architecture/LaSalle College Vancouver/View of the Entrance with Corner Geometric Feature

View of the Entrance with Corner Geometric Feature

Design d'intérieur et architecture/LaSalle College Vancouver/Exterior View Showing the Purse Display Window

Exterior View Showing the Purse Display Window

Design d'intérieur et architecture/LaSalle College Vancouver/jgtujvptpy2qieosjh749h5biuxztjha
Design d'intérieur et architecture/LaSalle College Vancouver/nza2299dj1cctwk7horm964opiq8w8rz
Design d'intérieur et architecture/LaSalle College Vancouver/Concept Sketch of the Front Entrance Feature Display
2. Cash Desk & Brand
Design d'intérieur et architecture/LaSalle College Vancouver/xb3y2zlnjc0wjijcp1b9tp9pxa2cc82k
Design d'intérieur et architecture/LaSalle College Vancouver/6ujqcwzqxx57ml11884ufp9e77mdhzaz
Design d'intérieur et architecture/LaSalle College Vancouver/vd6ki2vzfhz78qc0bbxj8sb5ezm6stdj
Design d'intérieur et architecture/LaSalle College Vancouver/fb0i04xi31zr850l2hsfhjjer1jusgfo
Design d'intérieur et architecture/LaSalle College Vancouver/kle37z77vyk62kko895m5pvxczfq26b8
Design d'intérieur et architecture/LaSalle College Vancouver/View of the Cash Desk and Branding Wall
Design d'intérieur et architecture/LaSalle College Vancouver/View of the Entrance with Corner Geometric Feature
Design d'intérieur et architecture/LaSalle College Vancouver/Exterior View Showing the Purse Display Window