Claire Purdon

Claire Purdon

Design d'intérieur et architecture
LaSalle College Vancouver

Reformation - A Corporate Design Project

Reformation, an online clothing retailer for women, began its business in the fashion world by selling vintage clothing in its home town of Los Angeles. The business expanded to producing its own clothing designs based on vintage prints, styles, as well as sustainability. Reformation is a young company that has gained a loyal following in North America and globally. The clothing is hip, playful, and reminiscent of laid-back west coast style of the mid-20th century. This design project involved creating an office space for Reformation in Vancouver’s city centre, acting as the Canadian headquarters for the brand. The office space had to house two private offices, a boardroom, reception, break area, small meeting zone, and an open office space for four employees. Given the brand’s strong aesthetic identity – namely vintage prints and whimsical shapes – the concept chosen for the design follows the geometric and floral patterns used on Reformation’s signature sundresses, while paying homage to the brand’s vintage routes. To bring the concept to fruition, ceramic tiles with printed patterns, geometric pattern wallpaper and upholstery, saturated hues, and mid-century modern millwork design, was used. The following pages show the design process from space planning and sketches to working drawings and final renders.

Design d'intérieur et architecture/LaSalle College Vancouver/5cyw85g4lhxdi35bpjimzuslexez2ujr
Design d'intérieur et architecture/LaSalle College Vancouver/6j9j5et052jabqc1dz73jlvq1l2ef8xu
Design d'intérieur et architecture/LaSalle College Vancouver/i7atbjpz0rd0h21cafyhpi8njz8udiq5
Design d'intérieur et architecture/LaSalle College Vancouver/xwq11umcl1hss6v2tjtk1pa1fw669vuu
Design d'intérieur et architecture/LaSalle College Vancouver/3sb31x1klnno31gpmsa44kssbjks5043
Design d'intérieur et architecture/LaSalle College Vancouver/cqdwk27pw6tcwmkspjdm0axo1opt7m28
Design d'intérieur et architecture/LaSalle College Vancouver/ylf1f1z4wfl8p0t7n2k911a595f8jc6x
Design d'intérieur et architecture/LaSalle College Vancouver/vgt6baczi0nx24bgngm9y4w6lcrabsn0
Design d'intérieur et architecture/LaSalle College Vancouver/5cyw85g4lhxdi35bpjimzuslexez2ujr
Design d'intérieur et architecture/LaSalle College Vancouver/6j9j5et052jabqc1dz73jlvq1l2ef8xu
Design d'intérieur et architecture/LaSalle College Vancouver/i7atbjpz0rd0h21cafyhpi8njz8udiq5
Design d'intérieur et architecture/LaSalle College Vancouver/xwq11umcl1hss6v2tjtk1pa1fw669vuu
Design d'intérieur et architecture/LaSalle College Vancouver/3sb31x1klnno31gpmsa44kssbjks5043
Design d'intérieur et architecture/LaSalle College Vancouver/cqdwk27pw6tcwmkspjdm0axo1opt7m28
Design d'intérieur et architecture/LaSalle College Vancouver/ylf1f1z4wfl8p0t7n2k911a595f8jc6x
Design d'intérieur et architecture/LaSalle College Vancouver/vgt6baczi0nx24bgngm9y4w6lcrabsn0