Client: BCBGMaxaZaria is a brand of classic european sophistication with a modern American twist. founded by max azria a Tunisia-born fashion designer in Paris in 1989, BCBGMaxaZaria was named for the popular French expression “Bon chic, bon genre,” the idea that a good attitude is the basis of good style. soon after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points. Since its establishment, BCBGMaxaZaria has infused west coast attitude into its distinctly European aesthetic to craft timeless designs that inspire women. BCBGMaxaZaria lets art and culture inspire its colors, prints and silhouettes. Every detail comes together to create diverse, dimensional collections. Concept: A rose is the ultimate expression of elegance; it embodies life itself, new beginnings, and the utmost gentility. My intention is to carry the concept of a rose throughout this space by showcasing the beauty and feminity it portrays in such a way to create a harmonic space. The design will exhibit a combination of modern sophistication, keeping the brand in mind. By designing an accent wall showcasing the form of petals it will create a focal point in the reception area. when you walk into the store, you should feel a welcoming, soft, yet sophisticated ambience. With the right use of shelving and custom racks hanging from the ceiling, and a minimalist look it will create a refined, stylish, and aesthetically pleasing space. The store will encourage a fashion forward design sense while adding soft touches to nurture the user experience.