Cali Spirit (Beverage Packaging)

"Unfold the sunshine experience." California has many remarkable beaches across the state. Visualizing memorable sceneries, discovering unique activities, and depicting the unforgettable California beach experience are the goal of these beverages. Targeted towards the younger audience, the design had to bring the modern Californian beach culture, bringing a narrative, and branding that can be teachable. For those unfamiliar of the locations, representing the core identity of the Californian beach culture and exploring the vast beaches across the state can be new. There are countless numbers of beaches in California. The challenge was to decide the beach locations that is unique and standalone to be featured on each can. Correlating to the locations, there needed to be a popular activity that can be done at the location. Each drink features a flat stylized artwork with bright, fun, vibrant colors of beach activities.

Beverage Packaging Process

Collective research images, artwork, and logo design.

Beverage Packaging Mockup