G Adventures Editorial Redesign

G Adventures™ is a travel agency based in Toronto, dedicated to giving travellers the best and most authentic travel experience. For this rebranding, the redesign emulate elements from their current design to keep familiarity with existing clientele, with a new emphasis on colour palettes and motifs consistent to the tour locations. The specific catalogue showcased in this case is for a tour in East Africa. The design for this magazine is inspired by safari motifs primarily using brown, yellow and orange as its primary colours. Every pages are informed by a certain composition guideline. A design choice that was added to this redesign project was to include scrapbook elements such as pinned polaroid snapshots and daily tips to make the contents and overall experience feel more personal to the reader.

Introductory Spread

Table of contents and itinerary