Audio Technica Poster Design

Audio Technica™ is a audio equipment company that originated in Japan. They are known for producing high quality audio products. The company strives in three key aspects: purity, professionalism, and performance. This project was done as a reimagining of what Audio Technica™ advertisements can look like in a design history perspective. The core idea of this project is to take viewers through a visual journey. The main challenge is that because Audio Technica™ is an existing company, people already have a set idea on what they are as a brand. This project’s purpose is to de-compartmentalize those conceptions and form new identities with the help from design trends from the past.

This poster features Strange Fellows Brewery as part of a collaboration with other designers.