Zijian Rao
Design graphique
LaSalle College Vancouver
Beaver's Den
The name of the brand is Beaver’s Den. Because beaver is a relatively mild animal in the forest, and it often travels along the entire forest. Therefore, it is like a doctor in the forest. It will often appear in any place to treat small animals. And I think this story will be very popular with children, after all, our audience is children.
Logo
The concept of the project is “ growing our new forest members”. Treating the world as a forest means that the store will try its best to support growing all the babies to make them be healthy. The story behind the concept is: Dr. Beaver flows on the river with its wooden house in the forest, and heals the little animals that he sees.
